Why typography is vital while designing website - Updated 2020

At the time of building the website, it is very crucial to think about typography. This should not be avoided as an afterthought. It has a far-reaching impact on many important things including user experience, user readability, user perception and so on. It is literally important that your designer perceives the preliminary idea of typographical design, and can provide a website that is eligible to communicate your message in a clear and comprehensible manner. Let us take a look at some basic things that should be considered before you build your website.

1. Font choices: Website fonts have a great impact on business. While visitor scrolls to your website and figure out either similar font with the same sizes or different fonts with different sizes they may get confused to focus on your main content distracting visitors from being there. Thus, your best choices should be choosing between two or four fonts and using them with great consideration.

1. Readable Content: Very few people will look at every single content and section while scrolling through your website. So, the target should be on highlighting one or two headlines, so that visitors can read at a glance. Moreover, a clear and comprehensive sub-heading is vital to use as well.

1. Choosing Colours: Implementing different colours on your website may confuse and distract your visitors. So, you should choose website colours to draw attention in a few certain areas.