eCommerce website | Alisha Fashion

Project description

Alisha Fashion approached Tech ICS to build an online shop. They wanted a simple but an effective user friendly website for their growing customers. At the same time, Alisha Fashion wanted to have their entire website dynamic, so they can make changes where required to their website contents to their stocks. It was a challenging project, but something that we needed to help in supporting Alisha Fashion growth in the fashion industry. 

We optimized Alisha Fashion for mobile conversion with easy checkout functions and connected their website to payment providers like Apple Pay, Google Pay, PayPal, to build customer confidence in buying products from Alisha Fashion. And we also blended in-store retail with mobile browsing to capture their customer at every step of the purchase process.

We also created filtered search function which allowed their customers to find exactly what they’re looking for and show how many items are in stock of that product. On Alisha Fashion website, we also created a simple but effective tool to minimise service delays due to capacity planning. These fractional delays adversely affect customer engagement and in Fashion, where brand loyalty is difficult to maintain, ensuring your visitors user experience is maximised will help secure your customers return.

Repeat customers are a key part of any e-commerce website’s success, and the easier you make the checkout process, the more likely the customer is to come back. Our mobile first one-page checkout streamlines the process, instantly recognizing return customers for an even faster checkout experience.

Real time reporting was an important feature for Alisha Fashion, as they wanted to understand their customer behaviours and experience whilst shopping online with them. 

Technology we have used to build this product

1. PHP Framework CodeIgniter(HMVC).

2. Bootstrap.

3. JavaScript.

4. JQuery.

5. HTML5 & CSS3.