eCommerce Website | Origin Bangladesh

Project description

Origin Bangla is an online department store, and housing some of the best fashion lines. Their purpose of having an online website was to create an online market for their products, similar to what Selfridges does (https://www.selfridges.com). 

Origin Bangla stocked a very good number of collections for men, women and children. A clear, logistic team was being created to deliver a number of their products to their customers which included clothing, electronics, shoes, watches, jewellery, health and beauty products, children accessories and sports item to name some of their key fashion lines.

As Origin Bangla started this new journey into the online market, Tech ICS advised them of creating contents, working with their bespoke fashion blog created by us and how they can reach their customers through social media. Our dynamic backend also contained on-page SEO's, for them to fully manage their website and its contents.  

We optimized Origin Bangla for mobile conversion with easy checkout functions and connected their website to payment providers like Apple Pay, Google Pay, PayPal, to build customer confidence in buying products from Origin Bangla. And we also blended in-store retail with mobile browsing to capture their customer at every step of the purchase process.

We also created filtered search function which allowed their customers to find exactly what they’re looking for and show how many items are in stock of that product. On Origin Bangla website, we also created a simple but effective tool to minimise service delays due to capacity planning. These fractional delays adversely affect customer engagement and in Fashion, where brand loyalty is difficult to maintain, ensuring your visitors user experience is maximised will help secure your customers return.

Repeat customers are a key part of any e-commerce website’s success, and the easier you make the checkout process, the more likely the customer is to come back. Our mobile first one-page checkout streamlines the process, instantly recognizing return customers for an even faster checkout experience.

Real time reporting was an important feature for Origin Bangla, as they wanted to understand their customer behaviours and experience whilst shopping online with them. 

Technology we have used to build this product: 

1. Codeignitor framework.

2. JQuery & Ajax.

3. JavaScript.

4. Html5 & CSS3.